Fred Swart

Fred is our visionary.

As a graphic designer based in Johannesburg, Fred quips that he was born between an airport, powerstation and a dynamite factory. Perhaps it was being edged-in between these stark landscapes that piqued Fred’s interest in form, and the language and meaning shapes convey. With a background in advertising, Fred has been designing for the cultural industry for over twenty years but has also worked with architects at the Graduate School of Architecture, University of Johannesburg, with graphic designers and fine artists.

Beyond aesthetics, Fred is interested in the role design plays in producing and reproducing systems and structures of injustice. So, when Caroline came to him with the idea for Frame45, with its orientation toward justice and liberatory politics, Fred jumped at the opportunity to craft our visual language. As our visionary, Fred will continue to give shape to our work.

Read all about how Fred built the visual world of Frame45!

And for more of Fred's other work click here.